We’re pleased to share that Nation Maid Agency has been recognised under the Singapore Prestige Brand Award (SPBA) 2025 Established Brands category—the first domestic helper agency in Singapore to receive this recognition. Our achievement was featured in Lianhe Zaobao as part of the official SPBA winners announcement.
For families researching domestic helper services in Singapore, this recognition reflects our longstanding presence and organisational stability in the industry since 1993.
The Singapore Prestige Brand Award is Singapore’s national branding recognition program, established in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao.
SPBA evaluates local brands across multiple dimensions including operational consistency, brand development, and sustained business practices. It serves as an independent reference point for consumers assessing the credibility of Singapore-based companies.
The Established Brands category specifically recognises local companies that have:
This category emphasises proven track records rather than rapid growth alone—particularly relevant for service industries where families make long-term commitments.
Engaging domestic helper services involves considerations that extend beyond initial placement:
Long-term support needs: Employment relationships typically span 2-3 years, requiring ongoing agency assistance for both helpers and employers.
Regulatory compliance: Singapore’s domestic employment framework involves work permits, insurance, levy management, and evolving Ministry of Manpower regulations.
Ethical standards: Families increasingly prioritise agencies demonstrating commitment to helper welfare and fair employment practices.
SPBA recognition provides additional context about our operational longevity when families evaluate domestic helper agencies. It reflects that Nation has maintained consistent standards through multiple economic cycles and regulatory changes since our establishment in 1993.
As a subsidiary of Advancer Global Limited (SGX:43Q), Nation combines corporate governance with specialised expertise in Migrant Domestic Worker recruitment and placement. Our comprehensive service framework includes:
We maintain ISO 9001 certification and IMDA Data Protection Trustmark accreditation, with full compliance under Singapore’s Employment Agencies Act. Having served over 90,000 families since 1993, we continue to uphold transparency and professionalism in every placement.
While SPBA recognition reflects our organisational longevity and brand development, we encourage families to evaluate agencies based on direct consultation, service fit, and alignment with your specific household needs. Every family’s requirements are unique, and we’re happy to discuss whether our services match what you’re looking for.
Being recognised as the first domestic helper agency under SPBA’s Established Brands category marks a significant milestone in Nation Maid Agency’s journey in Singapore.
Singapore’s demographic landscape is evolving, with aging populations and increasing demand for specialised care. In response, we continue investing in enhanced training programs and digital support platforms to meet these changing needs.
SPBA 2025 recognition marks a meaningful milestone in our 30-year journey, but we view this as recognition of past consistency rather than a final achievement. We remain focused on maintaining professional standards and supporting Singapore families responsibly.
Ready to learn more about our services? Contact our team for personalised consultation about your household needs.
Last updated: January 2026
T: +65 6665 8199 | E: jurongeast@nation.sg
Address: 135 Jurong Gateway Rd, #05-317, Singapore 600135
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6787 8199 | E: tampines@nation.sg
Address: 201E Tampines St 23, #02-100, Singapore 527201
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6353 8199 | E: toapayoh@nation.sg
Address: Blk 190, Lor 6 Toa Payoh #03-510 Singapore 310190
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6555 8199 | E: yishun@nation.sg
Address: 925 Yishun Central 1, #01-247, Singapore 760925
Mon-Fri: 09:00am – 07:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6489 8199 | E: hougang@nation.sg
Address: 1187 Upper Serangoon Rd, #01-57 The Midtown, Singapore 533971
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
We’re pleased to share that Nation Maid Agency has been recognised under the Singapore Prestige Brand Award (SPBA) 2025 Established Brands category—the first domestic helper agency in Singapore to receive this recognition. Our achievement was featured in Lianhe Zaobao as part of the official SPBA winners announcement.
For families researching domestic helper services in Singapore, this recognition reflects our longstanding presence and organisational stability in the industry since 1993.
The Singapore Prestige Brand Award is Singapore’s national branding recognition program, established in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao.
SPBA evaluates local brands across multiple dimensions including operational consistency, brand development, and sustained business practices. It serves as an independent reference point for consumers assessing the credibility of Singapore-based companies.
The Established Brands category specifically recognises local companies that have:
This category emphasises proven track records rather than rapid growth alone—particularly relevant for service industries where families make long-term commitments.
Engaging domestic helper services involves considerations that extend beyond initial placement:
Long-term support needs: Employment relationships typically span 2-3 years, requiring ongoing agency assistance for both helpers and employers.
Regulatory compliance: Singapore’s domestic employment framework involves work permits, insurance, levy management, and evolving Ministry of Manpower regulations.
Ethical standards: Families increasingly prioritise agencies demonstrating commitment to helper welfare and fair employment practices.
SPBA recognition provides additional context about our operational longevity when families evaluate domestic helper agencies. It reflects that Nation has maintained consistent standards through multiple economic cycles and regulatory changes since our establishment in 1993.
As a subsidiary of Advancer Global Limited (SGX:43Q), Nation combines corporate governance with specialised expertise in Migrant Domestic Worker recruitment and placement. Our comprehensive service framework includes:
We maintain ISO 9001 certification and IMDA Data Protection Trustmark accreditation, with full compliance under Singapore’s Employment Agencies Act. Having served over 90,000 families since 1993, we continue to uphold transparency and professionalism in every placement.
While SPBA recognition reflects our organisational longevity and brand development, we encourage families to evaluate agencies based on direct consultation, service fit, and alignment with your specific household needs. Every family’s requirements are unique, and we’re happy to discuss whether our services match what you’re looking for.
Being recognised as the first domestic helper agency under SPBA’s Established Brands category marks a significant milestone in Nation Maid Agency’s journey in Singapore.
Singapore’s demographic landscape is evolving, with aging populations and increasing demand for specialised care. In response, we continue investing in enhanced training programs and digital support platforms to meet these changing needs.
SPBA 2025 recognition marks a meaningful milestone in our 30-year journey, but we view this as recognition of past consistency rather than a final achievement. We remain focused on maintaining professional standards and supporting Singapore families responsibly.
Ready to learn more about our services? Contact our team for personalised consultation about your household needs.
Last updated: January 2026
T: +65 6665 8199 | E: jurongeast@nation.sg
Address: 135 Jurong Gateway Rd, #05-317, Singapore 600135
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6787 8199 | E: tampines@nation.sg
Address: 201E Tampines St 23, #02-100, Singapore 527201
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6353 8199 | E: toapayoh@nation.sg
Address: Blk 190, Lor 6 Toa Payoh #03-510 Singapore 310190
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6555 8199 | E: yishun@nation.sg
Address: 925 Yishun Central 1, #01-247, Singapore 760925
Mon-Fri: 09:00am – 07:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
T: +65 6489 8199 | E: hougang@nation.sg
Address: 1187 Upper Serangoon Rd, #01-57 The Midtown, Singapore 533971
Mon-Fri: 10:00am – 08:00pm
Sat-Sun: 10:00am – 06:00pm
PH: CLOSED
Send us enquiry now
Send us enquiry now
Historic achievement: Nation becomes Singapore’s first maid agency recognised under SPBA 2025 Established Brands. Trusted by 90,000+ families since 1993. Learn more.
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